I’m Mob (Saharat Patta), a marketing communication and digital content professional from Khon Kaen, Thailand, with 8+ years of experience across healthcare & wellness, travel, hospitality and digital media.
I founded and run an independent travel & lifestyle media network, partnering with hotels, tourism organizations, restaurants and brands on content and social media campaigns. I work hands-on across content strategy, paid social and search ads, SEO/SEM, performance analytics, photography and video, and I’m used to managing agencies, vendors and stakeholders to deliver on time.
What matters most to me is telling it the way it really is, so readers can make real travel decisions and brands reach people who are genuinely interested.
Experience
2021 – Present
Founder & Content Creator
Backpain X Journey (เที่ยวจนปวดหลัง) · Khon Kaen Plus · Eat Khon Kaen
- Built and manage an independent travel & lifestyle media network covering hospitality, travel, food and lifestyle.
- Develop content concepts and platform-specific strategies for Facebook, Instagram, TikTok and Xiaohongshu (RED).
- Collaborate with hotels, tourism organizations, restaurants and consumer brands on sponsored content, partnerships and promotional campaigns.
- Manage projects and clients end-to-end, from briefing and concept development through shooting, editing, publishing, reporting and final delivery.
- Produce written, photographic and short-form video content; shoot and retouch photography (Lightroom) and edit video (CapCut) tailored to each platform and audience.
- Analyze social media and ad insights (reach, engagement, demographics and ad performance) to refine content strategy and improve campaign results.
2018 – 2021
Executive Marketing Communication
BDMS Wellness Clinic
- Researched and developed digital communication strategies, maximizing brand awareness and consumer relations through paid, owned and earned media (POEM).
- Oversaw digital marketing channels (official website, Facebook, Instagram, YouTube, LINE, EDM and mobile application), and planned, set up and managed all official accounts to establish the clinic’s digital platform.
- Managed Facebook and Google advertising, including content production, daily planning and execution, bidding and budget allocation.
- Worked with digital agencies on SEO and SEM to ensure websites and campaigns ranked on Google searches in Thailand and Australia.
- Wrote marketing briefs for developers, graphic designers and agencies; worked with app developers to develop, fix and launch the mobile application based on operation-team and customer requirements.
- Collaborated with doctors, dentists and pharmacists to gather master medical content; researched, wrote and edited scripts and content for medical and marketing purposes.
- Oversaw media production from pre-production to post-production, and supported campaign budgeting, cost estimation and payment processes.
Core Skills
Marketing & Digital
Content Strategy · Integrated Marketing (POEM) · Social Media Marketing · Paid Social & Search Ads · SEO / SEM · Brand Communication · Brand Partnerships
Analytics & Insights
Social Media Analytics · Ad Performance Analysis (ROI / ROAS) · Audience Insights · Campaign & Content Performance · Data-driven Optimization
Content & Creative
Advanced Photography · Photo Editing & Retouching · Short-form Video · Content Creation · Copywriting · Script Writing · Brand Storytelling · Medical & Wellness Content
Project & Business
Project Management · Stakeholder & Client Management · Agency & Vendor Coordination · Marketing Briefs · Budget & Cost Management
Professional
Communication · Problem Solving · Multitasking · Adaptability · Team Collaboration
Tools & Equipment
Camera & equipment
Sony α7 IV · Leica Q2 · Leica D-Lux 8 · DJI Air 3S (drone) · DJI Osmo Pocket 4P
Photo, design & video
Adobe Lightroom · Adobe Illustrator · Adobe Creative Cloud · Canva · CapCut
Marketing & analytics
Google Analytics · Google Ads · Meta Business Suite & Ads · TikTok · Xiaohongshu (RED) · LINE OA
Office & OS
Microsoft Office (Word, Excel, PowerPoint) · macOS
Education
Bachelor of Business Administration in Management (B.A.A.)
Mahasarakham Business School, Mahasarakham University
2012 – 2016
Languages
Thai: Native
English: Intermediate